Monthly Archives: octubre 2014

Selling rooms is what I do, a copyologist was saying proudly …

Sometimes, I have the opportunity to attend meetings, supposedly related to tourism. I say supposedly, because I was fed up of listening to speeches from Mr/Ms. I-know-from-first-hand  and I travel-twice-a-year-so-I-know-a-little-about-tourism.

I neither have the space, nor the intention of repeating their speeches here. On the other hand, is not necessary, because you can summarize it on the two golden rules of copyologists. Their favorite sentences when they talk about tourism:

Rule 1- You know, first we did this initiative focus on local Tourism then, it will be easy to extrapolate it to international tourism.

Rule 2- You know, first we did this initiative focus on generic Tourism then, it will be easy to extrapolate it to specialized one.

I was fed up BUT, not anymore! Now it is a joy to attend these meetings. I don’t have to say anything, I don’t have to argue with anyone anymore… Nowadays, sooner or later appear one of my Touristologists and reply to the copyologists making clear why Touristology is a science and copyology… well, a copy!

The other day, I was in one of these meetings. It was very interesting, not because any copyologist’s sentences BUT for the reply of one of my Touristologists!

They talked about the tendency in Labour Law to let hotels to externalize all that is not its core business. They can externalize these non-core activities to anyone.  Some of the attendants were afraid of the future of quality employment in tourism.

Selling rooms is what I do – a copyologist was saying proudly. All the other activities are complementary services that I can externalize: Do the beds, serve drinks, clean the swimming-pool, serve breakfast. Thanks to this legislation I will be able to reduce my costs and become more competitive!

Well, I don’t know about you -said a Touristologists- but I don’t just sell rooms anymore!

Let’s clarify this once and for all… My business is NOT selling rooms or F&B… My business is to satisfy my customer, providing what they need, when they need it, in the way they need it! I provide experiences; I’m a provider of a service that nobody knows how to externalize.

I know what makes people travel
I know how to transform your tourism resources into a product / service customized to a specific segment
I know how to communicate and commercialize through a chain of value
I know how to set up this chain of value…

I’m a Touristologists!!! Now externalize this or copy it if you can!

I was speechless for the first time in my entire life! But this is not a problem anymore…

I’m a Touristologist builder. I have been helping to create hundreds of Touristologists. They’re spreading like a plague into the tourism sector around the world, changing the way we enjoy, manage and define Tourism. They are Touristologists, Touristology is OUR science and this is OUR blog!