by Jordi Oller | Dec 18, 2015 | Sense categoria
As I always say to My Touristologists, all good answers begin with three words… It depends ON…then you have to explain the “ons”!!!! How is it possible that most of the new startups dealing with tourism and relying on technology are low value orientated? Low value...
by Jordi Oller | Nov 10, 2015 | Sense categoria
The other day, some of my fellow Touristologists told me… Jordi, we will have an entrepreneurial session this weekend. We will explain a good idea for a tourism product in front of potential investors, mentors, future employees and the members of the jury that will...
by Jordi Oller | Oct 7, 2015 | Sense categoria
Are we Tourism leaders because we get more tourists than anyone? What kind of crazy, boring, not sustainable, not as profitable as-it-can-be business are we playing at!?!??! Not sustainable? Number of tourists is increasing every year, right? Carrying capacity is the...
by Jordi Oller | Sep 4, 2015 | Sense categoria
When Touristologists talk about specialized tourism, we are talking about the highest level of specialization… the best one! In the first tier, you have generic/mass tourism. No segmentation whatsoever and with price as the main demand driver! In the second tier, you...
by Jordi Oller | Jul 2, 2015 | Sense categoria
The other day, I was lucky enough to participate in a debate about my favorite subject… Touristology! It was an interesting experience! You can listen to it here… Be aware, the podcast is in Catalan (My beautiful mother tongue!!!). We talked about sharing economy in...
