Homage to My Touristologists!

The other day I was asking for another successful Touristologist in order to win the battle against mental limitations… if I had known that if was just necessary to ask for it…  I would have done it before!!! Just after writing my post appears a good bunch of so-near-to-get-the-grade-that-you-can-call-them-already-Touristologists showing their projects, their ideas for creating and managing tourism enterprises.

It’s so good, so nice, so intellectually refreshing to see their faces, their eyes shining with desire for success that when they ask “Jordi can you help me? I always reply “I always have time for my Touristologists!!!”

One of them (I avoid to use his real name, they always can make a comment in this post if they desire to share their identity!!! I will use the neutral gender as well, but don’t confusion here… women Touristologist are at least as good as their male counterpart!) is dealing with an enterprise that want to motivate/ improve/ revolutionize travel for deaf people. “It’s a huge segment. 70 million worldwide” She/He claims. She/He had just won an important prize from one of my favorite events: startup weekends . Now, She/He has to move from a good idea and good business plan to a real enterprise. It’s a long road, plenty of challenges, difficult but far away from impossible… especially for one of my Touristologists!!!

Another is making the expansion of a virtual community, magazine and a travel agency focusing on tourism and golf “I want to do it globally, of course. The world is my office” She/He  Touristologistly claims.

I love seeing my Touristologists becoming professionals, it can be as entrepreneurs (like the previous ones) or as international warriors… like the Touristologist who wants to work in the MICE industry his passion, his hunger for success are difficult to match! Or the one willing to work in different hotels around the world “I want to get international perspective. I know that a good hotel manager has to deal with multiculturality and nothing better than work with international customers and international coworkers!”

As you know, I like interaction in the educational process I like to present/introduce a study case to my Touristologists and do it together. Sometimes it is like a pregnancy with strong emotions and arguments involved (my Touristologists have a strong personality and… So do I!) but at the end of the subject we deliver a beautiful baby, I mean… project!

Jordi! Maybe you can use a methodology which means less work for us and for you! Sure I could! BUT with this kind of interaction I’m sure that my Touristologists don’t learn the subject by the book. I want them to become master and commander of Touristology’s Framework. In order to achieve that nothing better than trial and error methodology!

It requires a lot of work, stress management skills, to develop a strong will and to learn how to work as a team, but this is what is needed to becoming a Touristologist!!!

This year I have been lucky enough to have the opportunity to be a teacher to very good Touristologists. Great news for the future of Touristology!

There are a lot of feelings that their actions/dreams/willingness to win provoke in me, but… in a nutshell…. thanks for being Touristologists!!!

I’m absolutely sure that they will be successful. I made a promise to them… today is 01/12/2012. In five years time I will talk again about them. I’m sure that they will fulfill their destiny. As sure as Touristology is a science!!!

And then it won’t matter what your parents said, neither your teacher’s opinion nor the favor of the leaders of your community…

Show me your desire, your passion.

Show me your plan of action.

Show me your discipline to stick with your decision…

and  I can promise… you  will achieve your mission!

Jordi Oller

Publicat per Jordi Oller

Jordi Oller i Nogués PhD in Economics. Touristologist (“Turistòleg” in my mother tongue). Lecturer, Consultant and Entrepreneur specialized in business models and technological architecture for services (Tourism, Healthcare and Training sector). Areas of expertise covers: Creation, Communication and Commercialization of Tourism Services; Service Management; Yield / Revenue Management and Social Media Marketing.

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