Revenue Management Study Case

I promise my Touristologists to bring/give to this blog a couple of study cases in order to practice Revenue Management Framework. The other day I gave the first but I promised two. Do you want the second? Here you have it!

As I said in the first one…Feel free to reply the following questions as a comment to this post or send my an e-mail (you can use the one that appears in “About Me” ( I will love to reply to your proposals!

In this occasion we have a hotel that is very famous for its home-made desserts that every day it offers to their customers.

One month ago they finished a native application available for the most important operating systems (I know that you know them!). They invested a good amount of money in the design but they are not getting the big results that they were expecting.

A Touristologist was passing by and the revenue manager asks him/her for some advice in order to improve the situation.

I understand that you are following Web 2.0 business model …. you know, the matrix talking about  the three C’s  content, commerce, community and how to deliver them in a customized, syndicated and pro-amized way and Web 3.0 framework (providing Interaction from the beginning to the end of the trip) – The Touristologist replied.

Hmmm, I am sure that the first time I saw this matrix there weren’t these green marks- thought the Revenue Manager- I don’t know maybe it’s a clue.

Can you use the web 2.0 business model and the Web 3.0? Can you use interaction of all the departments as I recommended in this post?

Maybe this video will help you to connect the dots… By the way, it’s also a good example of versions of ME!

Please, give your answer using the short vision of a Revenue Manager…

I love Touristology’s games! What about you?

Jordi Oller

Publicat per Jordi Oller

Jordi Oller i Nogués PhD in Economics. Touristologist (“Turistòleg” in my mother tongue). Lecturer, Consultant and Entrepreneur specialized in business models and technological architecture for services (Tourism, Healthcare and Training sector). Areas of expertise covers: Creation, Communication and Commercialization of Tourism Services; Service Management; Yield / Revenue Management and Social Media Marketing.

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