Money, developers and Touristologists… Or the other way around!

To find good readings is like to find a needle in a haystack. You see a good title like “Are coders worth it?” and you say to yourself – Lets give it a try!  Then you discover a person that has multiple interests: Programming, to become a writer… And you think to yourself – Hmmm, it sounds like a consilient thinker to me! So, you keep reading and the author of the article (by the way James Somers) talks about his admiration for Douglas Hofstadter, to me, the author of one of the most fascinating books I have ever read “Gödel, Escher, Bach: An Eternal Golden Braid” then he gives a citation of Ernest Hemingway and I said “That’s it! I have to finish this article. Then I discover that you can download for free the podcast version. So, I downloaded it and did my jogging listening to it!
He makes a review of internet evolution (I like evolution stories). To make a long story short, He talked about the first Internet bubble when in order to be successful (or try to be!) the most important asset was money. If you have money you can buy an ad during the Super Bowl and wait for the customers. At that time, it wasn’t really important to have a beautiful and fully functional web site: If you build it they will come, right?
When the dot com bubble burst, the web 2.0 and cloud computing era was born. Investors realized that big investments were no longer necessary, because you change them for variable costs! What you really need are people who create the website.
But if developers are the most important asset what happens with the business model? Business Model? Just copycat one that seems successful!
How many kayaks, bookings, Groupon, gydsy will the market stand?
In the case of gydsy I was force to make this tweet!!!
Soon (very soon indeed!) people will realize that money is important, developers are important BUT to have a business model is also very important. When this business model is related to Tourism… You, definitely, will need a Touristologist!!!!
So, here we have the triumvirate of success: Money, developers and Touristologists!

My opinion? Begin with Touristologists then developers then don’t worry about the money … It will come!!!

Jordi Oller

Publicat per Jordi Oller

Jordi Oller i Nogués PhD in Economics. Touristologist (“Turistòleg” in my mother tongue). Lecturer, Consultant and Entrepreneur specialized in business models and technological architecture for services (Tourism, Healthcare and Training sector). Areas of expertise covers: Creation, Communication and Commercialization of Tourism Services; Service Management; Yield / Revenue Management and Social Media Marketing.

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