by Jordi Oller | Feb 4, 2014 | Grau, Sense categoria
Touristology and Web-Engineering; Business Model and Technological Scheme… always two hands remember? Are you sure you can allow yourself to forget about the technological hand? I don’t think/recommend/advise so, Touristologists!!! In this post we talked about the...
by Jordi Oller | Jan 14, 2014 | Grau, Sense categoria
I believe that, at the end of the day, I have been teaching the same ideas over the last 20 years. Same ideas but using different metaphors!!! As you know (because you hear me saying this often), in OUR classes, seminars, in-company training, sessions of mentoring...
by Jordi Oller | Dec 5, 2013 | Grau, Sense categoria
The other day, I tweeted about Gamification and tourism. As you know, I strongly believe that Gamification is strongly related to Servuction ( Isn’t it, at the end of the day, Servuction a play for a special audience called the customers, as the creator of the word...
by Jordi Oller | Oct 29, 2013 | Grau
Sometimes (well, often) My Touristologists ask me, fed up about my obsession to give my subject in English, fed up of always demanding International examples, fed up of always asking for more examples of specialized Tourism, fed up of my methodology which consists of...
by Jordi Oller | Oct 1, 2013 | Grau, Sense categoria
As I said, at the beginning of this series about Revenue Management. To me, Revenue Management is a combination of: 1) Strategic Marketing: Marketing Research, define the segment, build/use and try to manage the chain of value, playing with the 4P’s… 2) Strategic...
