El mercat laboral post COVID-19

Dilluns 8 de juny ha tingut lloc el Fòrum Talent de Turisme a Tecnocampus per tractar la qüestió del mercat laboral post COVID-19. Josep Figuerola, co-fundador de BMC Travel i membre de Travel Advisors, i Xavier Aizcorbe, cap de Client Success de Turijobs, han exposat...

Design Thinking per al desenvolupament de productes turístics

Sabeu quina era la durada mitjana de les empreses en els anys 60? Més o menys uns 70 anys. I sabeu quina és la durada mitjana de les empreses en l'actualitat? 17 anys, què ocorre? doncs que necessiten innovar i metodologies com el Desing thinking faciliten la...

Economia circular i turisme sostenible

El desenvolupament sostenible ha estat un dels principals objectius en molts sectors econòmics després de la publicació del “Brundtland Report” per la Comissió del Mediambient i el Desenvolupament (ONU) el 1987. Actualment, hi ha una creixent preocupació per les...

Customization is the name of the game!

In the year 2000 I presented my doctoral thesis about how to apply complex systems in the Tourism sector (it was all about adding value through customized 3 C’s: Content, Commerce and Community). Even though I was (and still am) a Touristologist builder, I have always...

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Can you apply Touristology to cruises?

Of course, Touristologists!!! At the end of the day, a cruise is a kind of Hotel/Resort with similar behavior to a transport company. We have to remember that the average length of stay in a cruise is seven days doing 3-4 stops. So, you go to places, but most of the...

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Tearing Touristology’s wall down!

After finishing the first term, I have some extra time to focus on my second love. Obviously, I am talking about Web-Engineering, Touristologists!!! I have the opportunity to provide advice to a big consultancy firm about the best approach to deal with a...

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What, exactly, do you want Jordi?

Sometimes (well, often) My Touristologists ask me, fed up about my obsession to give my subject in English, fed up of always demanding International examples, fed up of always asking for more examples of specialized Tourism, fed up of my methodology which consists of...

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