Once Upon a Time somebody thought …It is so easy to become a Touristologist!

by Jordi Oller | Jun 3, 2014 | General

Once upon a Time, there was a medium-size village dreaming about employment and wealth creation through tourism. They had neighboring villages dealing with generic tourism and they were concerned about threats to their culture and way of life… In a restaurant, in the...

Forget about Dr. Frankenstein’s segmentation, Touristologists!

by Jordi Oller | May 6, 2014 | General

I go to a seminar, an in-company training or start-up meeting in order to define (or redefine!) their (OUR???) business model. I introduce to them the usual generic versus specialized tourism scenarios… You can follow Gauss’ bell and choose the segments with...

Does Touristology reflect the reality of the Tourism sector?

by Jordi Oller | Apr 9, 2014 | General, Grau

The other day, I was enjoying an in-company training session that I was lucky enough to give. I love in-company training, it’s always fun to mix my ideas with people involved in day-to-day real Tourism! I discussed my favorite topics:  Touristology framework, 1,2,3...

Sooner or later you will realize… You are Touristologists!!!

by Jordi Oller | Mar 3, 2014 | General, Grau

The last year I wrote down this post. In it I made a promise to My Touristologists: “You will learn how to create, or at least how to deal with a team which will create, the best mobile application for the tourism sector”. I keep delivering my promise! This year it...

Casually… giving away control of the chain of value!

by Jordi Oller | Feb 4, 2014 | General, Grau

Touristology and Web-Engineering; Business Model and Technological Scheme… always two hands remember? Are you sure you can allow yourself to forget about the technological hand? I don’t think/recommend/advise so, Touristologists!!! In this post we talked about the...