Arxius de l'autor: Jordi Oller

Jordi Oller

Sobre Jordi Oller

Jordi Oller i Nogués PhD in Economics. Touristologist (“Turistòleg” in my mother tongue). Lecturer, Consultant and Entrepreneur specialized in business models and technological architecture for services (Tourism, Healthcare and Training sector). Areas of expertise covers: Creation, Communication and Commercialization of Tourism Services; Service Management; Yield / Revenue Management and Social Media Marketing.

Entrades més recents

Is the gig economy related to generic or specialized Tourism? BOTH!!!

The other day, a group of Touristologists decided to give a presentation about Waynabox a new OTA in the European field selling trips AND SURPRISES! Interesting enterprise! But… generic! Basically, because the main driver for the Tourists, airline companies, hotels and even for the new travel agency is… PRICE! So, in order to be successful, they need economies of scale… … LLegeix més

Winners and losers in Tourism

Which Company/Tourism destination will win in Tourism? The one(s) giving support to the Tourists from the beginning to the end of the trip! Will WoT/IoT help to give this support? Definitely! Will Blockchain /Smart Contracts help to give this support? Definitely! Touristologists connecting the dots! Touristologists changing the way we enjoy, manage and define Tourism!!!

Let’s code some dreams!!!

One month ago… this was my tweet! Teaching my students how to code his/her dreams in native mobile apps (iOS/Android) is one of the most gratifying things in my life!!! On Monday I will practice it! It will be the first day of a new subject! I love first days!!! I have been working in mobile development for the last … LLegeix més

Help the world to help YOU!!!

Some time ago, I wrote down a manual about Touristology, where I explained that we live in a connected world (I was following the ideas of Thomas Friedman and his marvelous book “The world is flat”). This connected world is especially true in tourism. We can do business with everyone. The world is OUR office! So, if we want to … LLegeix més

Groups, S3 and Your own SnS!

Last week, I had the opportunity to be a Lecturer in a Master for future Entrepreneurs.  It was very interesting and I, really, enjoyed the experience! During the sessions appeared one of the usual questions of OUR classes, seminars, in-company training or startup meetings in order to define (or redefine!) the Business Model… – Jordi, why is specialization so important? … LLegeix més

Find your own guitar, Touristologist!

I love Christmas time! Time to enjoy with my family and go deeper into my coding skills! The other day, I was trying to cheer up my daughter. She was having the usual adolescents’ problems, that are a big disaster one day and nothing to remember after 24 hours (arguments with friends, boys, new feelings…) I began to sing a … LLegeix més

Experience? SURE! But… the right one!

You can be an “expert” in almost anything just studying the subject and then practicing a little bit what you have learned, but there are some exceptions… In order to get proficiency in English you must act (talk/write/read/THINK). In order to be good in Martial Arts you have to practice (a lot). In order to enjoy the benefits of Yoga … LLegeix més

Create Touristologists! Create disruptors! Create survivors!

Robots and Artificial intelligence will steal SOME jobs… Be sure that are NOT the kind of jobs your Touristologists are able to do! Be sure that your Touristologists can do what robots and AI can’t! The other day, I was doing my usual routine… Hatha Yoga for warming up and stretching, fast walking for cardiovascular exercise (my knee doesn’t’ allow … LLegeix més

Three main threats/opportunities for hotels.

The other day I shared this video in OUR twitter account. Today, I want to provide a wider review. At the end of the day, Accor’s strategic action, try to give a successful answer to one of the three main threats/opportunities facing hotels companies nowadays. For starters… Threat/Opportunity Number 1) Online travel agents (Expedia/Priceline) and central reservation systems, for instance … LLegeix més

YOU have to change the way we enjoy, manage and define Tourism!!!

Asian tourists going to a small village next to Oxford? Because somebody told them that Harry Potter scenes were shot there OR because somebody told them that they will find love when they return? People going to a tourist destination because they can catch a Pokémon? Good examples of Mass Tourism or Specialized? Do you think that this will endure … LLegeix més