Arxius de l'autor: Jordi Oller

Jordi Oller

Sobre Jordi Oller

Jordi Oller i Nogués PhD in Economics. Touristologist (“Turistòleg” in my mother tongue). Lecturer, Consultant and Entrepreneur specialized in business models and technological architecture for services (Tourism, Healthcare and Training sector). Areas of expertise covers: Creation, Communication and Commercialization of Tourism Services; Service Management; Yield / Revenue Management and Social Media Marketing.

Entrades més recents

Digital Nòmades

L’altre dia, vaig compartir amb els meus col·legues Turistòl@gs aquest vídeo sobre Digital Nòmades al·legant que eren un bon exemple de segmentació més profunda. Estaríeu d’acord? Avui provaré d’aportar un xic més d’informació relacionada amb aquest segment … Aquí podeu veure com Destinacions Turístiques intenten seduir aquests Digital Nòmades. Podem trobar molta informació sobre Tailàndia, Budapest, Costa Rica … però, gaudim … LLegeix més

Per què els Turistòl@gs hem de saber de tecnologia?

Viatjar és una necessitat bàsica de l’esser humà i, com totes les altres necessitats bàsiques (menjar, dormir, aprendre, sexe…),  necessita d’una Ciència pel seu estudi i propostes per satisfer-la de la manera més eficaç i eficient possible. La Turistologia que podríem definir com l’art i la ciència de la motivació del viatge que proporciona millores en la qualitat de vida, … LLegeix més

Generating and compensating demand. Increasing profits!

The old Yield/Revenue Management idea of a single demand curve is over. We have to generate demand/s with new segments. We have to compensate current demand with the new ones. We have to increase profits. We have to reinvent Yield/Revenue Management. The other day, I shared with you a couple of tweets where I quoted two sentences from this book … LLegeix més

Create something ORIGINAL for specialized segments!

These weeks have been very intense! A proposal to create a start-up, a consultancy, the first classes and seminars…. I love intense times related to Touristology!!! A copyologist’s thought that has appeared over and over during these activities it is the idea that Tourism enterprises Or Tourism destinations must begin the creation, communication and commercialization of Tourism products WHEN THE … LLegeix més

Are Augmented Reality (AR) and Machine Learning (ML) the new, new thing?

This summer I have been doing an intellectual travel deep inside Augmented Reality (AR) and Machine Learning (ML). I mean, I listened to videos, read books, talked with experts and in parallel I began to use this knowledge developing native mobile apps and thinking how to apply them to the Tourism sector, What else?!?!? First, I enjoyed Augmented Reality then, … LLegeix més

Is Tourism OUR oil?

The other day, I was learning about Nigeria one of the most powerful countries in Africa. Nowadays they try to create start-ups based on new technologies, they try to educate its population in coding skills… Perfect! I also learned that they had oil… BUT the enterprises which extract, refine and distribute it are big corporations. So, they have the oil … LLegeix més

Is the gig economy related to generic or specialized Tourism? BOTH!!!

The other day, a group of Touristologists decided to give a presentation about Waynabox a new OTA in the European field selling trips AND SURPRISES! Interesting enterprise! But… generic! Basically, because the main driver for the Tourists, airline companies, hotels and even for the new travel agency is… PRICE! So, in order to be successful, they need economies of scale… … LLegeix més

Winners and losers in Tourism

Which Company/Tourism destination will win in Tourism? The one(s) giving support to the Tourists from the beginning to the end of the trip! Will WoT/IoT help to give this support? Definitely! Will Blockchain /Smart Contracts help to give this support? Definitely! Touristologists connecting the dots! Touristologists changing the way we enjoy, manage and define Tourism!!!

Let’s code some dreams!!!

One month ago… this was my tweet! Teaching my students how to code his/her dreams in native mobile apps (iOS/Android) is one of the most gratifying things in my life!!! On Monday I will practice it! It will be the first day of a new subject! I love first days!!! I have been working in mobile development for the last … LLegeix més

Help the world to help YOU!!!

Some time ago, I wrote down a manual about Touristology, where I explained that we live in a connected world (I was following the ideas of Thomas Friedman and his marvelous book “The world is flat”). This connected world is especially true in tourism. We can do business with everyone. The world is OUR office! So, if we want to … LLegeix més