I’m an hotelier! Why on earth do I have to sell airline tickets?
A few days/weeks ago I shared on my Twitter account this article about Mystifly If you don’t feel like reading the article (which I strongly recommend!) Here’s a summary… In a nutshell, cross-selling is a good way to increase revenues (and profits, I Touristologistly...read more
Put off your worries NOT your dreams!
A long time ago a wise man (one that appears here Mr. Almodovar to be precise!) told me. “Today (it was Friday) I had a strong argument. I will be very disappointed on Monday” This wise man teaches me a lot of things about intermediaries in the tourism sector, but...read more
Planning a Startup in Tourism? Who is most important Developers or Touristologists?
As I always say to My Touristologists, all good answers begin with three words… It depends ON…then you have to explain the “ons”!!!! How is it possible that most of the new startups dealing with tourism and relying on technology are low value orientated? Low value...read more
Copy me? Are you sure that you have what it takes?
The other day, some of my fellow Touristologists told me… Jordi, we will have an entrepreneurial session this weekend. We will explain a good idea for a tourism product in front of potential investors, mentors, future employees and the members of the jury that will...read more
Leaders in Tourism?
Are we Tourism leaders because we get more tourists than anyone? What kind of crazy, boring, not sustainable, not as profitable as-it-can-be business are we playing at!?!??! Not sustainable? Number of tourists is increasing every year, right? Carrying capacity is the...read more
SPECIALIZED TOURISM. Why is it so difficult to understand?
When Touristologists talk about specialized tourism, we are talking about the highest level of specialization… the best one! In the first tier, you have generic/mass tourism. No segmentation whatsoever and with price as the main demand driver! In the second tier, you...read more
Sharing? Yes! But keeping control of the chain of value!
The other day, I was lucky enough to participate in a debate about my favorite subject… Touristology! It was an interesting experience! You can listen to it here… Be aware, the podcast is in Catalan (My beautiful mother tongue!!!). We talked about sharing economy in...read more
I Feel Like I’m 20 Years Old!!!
When My Touristologists give Wonderful presentations… I Feel Like I’m 20 Years Old!!! They get the framework, they transform it… it is not my framework anymore (never was!!!) now it’s their framework! Touristology’s one! They take a real enterprise or they make up a...read more
Fast Data = Big Data + Real-Time Web + Human Interaction!
Jordi, Can you give us a seminar about Fast Data? Of course! - I reply! First, because I know that nowadays it is very usual that some people use different words to describe the same /old thing. Second, because as Richard Branson say “If somebody offers you an amazing...read more
This is My Advice, Touristologists!!!
Sometimes, Touristologists improving their studies abroad ask me advice about what to do next. My Advice? Look for a travel agency willing to send tourists to your native country OR for a chain of hotels willing to open/manage a hotel in your native country OR for an...read more
Customization is the name of the game!
In the year 2000 I presented my doctoral thesis about how to apply complex systems in the Tourism sector (it was all about adding value through customized 3 C’s: Content, Commerce and Community). Even though I was (and still am) a Touristologist builder, I have always...read more
Can you apply Touristology to cruises?
Of course, Touristologists!!! At the end of the day, a cruise is a kind of Hotel/Resort with similar behavior to a transport company. We have to remember that the average length of stay in a cruise is seven days doing 3-4 stops. So, you go to places, but most of the...read more
OCITUR’14: 2n Congrés d’Oci i Turisme
La ciutat de Mataró (Barcelona ) va acollir entre els dies 29 de juny a 2 de juliol el Congrés OCITUR’14, que es va celebrar conjuntament amb The Fourth International Conference on Tourism between China and Spain (ICTCHS2014), centrada en les relacions entre els dos...read more
És rendible l’educació universitària en Turisme?
És rendible l’educació universitària en Turisme? Cada dia, com a professors universitaris, ens enfrontem a la mirada plena de llum d’estudiants plens d’esperances pel que fa al seu futur professional un cop es graduïn. No obstant això, les dades del mercat laboral...read more
Corporate Social Responsibility in Human Resource Management: An analysis of common practices and their determinants in Spain
Corporate Social Responsibility in Human Resource Management: An analysis of common practices and their determinants in Spain This paper examines the scope, types, and degree of corporate social responsibility (CSR) practices currently employed in human resource...read more
What is the right price of Spanish residential real estate?
What is the right price of Spanish residential real estate? From appraisals to market prices, and beyond.The results presented in this paper provide new evidence to explain the large overvaluation of Spanish real estate assets. The current appraisal mechanism relies...read more
Spanish seaports specialisation: a choice analysis
Spanish seaports specialisation: a choice analysis Although the nautical activity in Spain shows some positive conditions, it lacks a strategic and clear positioning because of the fact that there is no nautical culture and the integration of the product in the...read more
Tearing Touristology’s wall down!
After finishing the first term, I have some extra time to focus on my second love. Obviously, I am talking about Web-Engineering, Touristologists!!! I have the opportunity to provide advice to a big consultancy firm about the best approach to deal with a...read more
Forget about the Chain of value…. I was wrong!
Just joking Touristologists! I still strongly believe that the control of the chain of value is the key in order to create and manage a successful business (in Tourism OR in any other sector!!!). The other day, we talked about how the possibility to control (or not)...read more
Selling rooms is what I do, a copyologist was saying proudly …
Sometimes, I have the opportunity to attend meetings, supposedly related to tourism. I say supposedly, because I was fed up of listening to speeches from Mr/Ms. I-know-from-first-hand and I travel-twice-a-year-so-I-know-a-little-about-tourism. I neither have the...read more