Planning a Startup in Tourism? Who is most important Developers or Touristologists?

by Jordi Oller | Dec 18, 2015 | General

As I always say to My Touristologists, all good answers begin with three words… It depends ON…then you have to explain the “ons”!!!! How is it possible that most of the new startups dealing with tourism and relying on technology are low value orientated? Low value...

Copy me? Are you sure that you have what it takes?

by Jordi Oller | Nov 10, 2015 | General

The other day, some of my fellow Touristologists told me… Jordi, we will have an entrepreneurial session this weekend. We will explain a good idea for a tourism product in front of potential investors, mentors, future employees and the members of the jury that will...

Leaders in Tourism?

by Jordi Oller | Oct 7, 2015 | General

Are we Tourism leaders because we get more tourists than anyone? What kind of crazy, boring, not sustainable, not as profitable as-it-can-be business are we playing at!?!??! Not sustainable? Number of tourists is increasing every year, right? Carrying capacity is the...

SPECIALIZED TOURISM. Why is it so difficult to understand?

by Jordi Oller | Sep 4, 2015 | General

When Touristologists talk about specialized tourism, we are talking about the highest level of specialization… the best one! In the first tier, you have generic/mass tourism. No segmentation whatsoever and with price as the main demand driver! In the second tier, you...

Sharing? Yes! But keeping control of the chain of value!

by Jordi Oller | Jul 2, 2015 | General

The other day, I was lucky enough to participate in a debate about my favorite subject… Touristology! It was an interesting experience! You can listen to it here… Be aware, the podcast is in Catalan (My beautiful mother tongue!!!). We talked about sharing economy in...